|
|
Product Description
The book that made "McDonaldization" part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition!
George Ritzer′s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. Through vivid story-telling prose, Ritzer provides an insightful introduction to this fascinating topic and aids students′ critical development. This new edition has been fully updated to include a new focus on McDonaldization in the digital world.
Customers Who Bought This Item Also Bought
- McDonaldization: The Reader
- Cultural Anthropology (9th Edition)
- You May Ask Yourself: An Introduction to Thinking like a Sociologist (Fifth Edition)
- The Sociology of Organizations: Classic, Contemporary, and Critical Readings (Theory, Culture & Society (Paperback))
- Freaks, Geeks, and Cool Kids
- Cultures and Societies in a Changing World (Sociology for a New Century Series)
- Social Change, Third Edition
- Sociological Theory
- Our Social World: Introduction to Sociology
- Essentials of Sociology
*If this is not the "The McDonaldization of Society: Into the Digital Age" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Mar 4, 2026 03:35 +08.
