Media/Society: Technology, Industries, Content, and Users - medicalbooks.filipinodoctors.org

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Media/Society: Technology, Industries, Content, and Users

Brand: Sage Publications
Manufacturer: SAGE Publications, Inc
ISBN 150631533X
EAN: 9781506315331
Category: Paperback (Communication & Media Studies)
Price: $87.24  (Customer Reviews)
Dimension: 9.13 x 7.38 x 1.10 inches
Shipping Wt: 1.80 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book’s basic sociological framework but now include additional discussions of new studies and up-to-date material on today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the "new media" world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets

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