|
|
Product Description
The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .
Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.
Customers Who Bought This Item Also Bought
- Hooked: How to Build Habit-Forming Products
- Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
- The Workshop Survival Guide: How to design and teach educational workshops that work every time
- The Great CEO Within: The Tactical Guide to Company Building
- The Four Steps to the Epiphany
- The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company (DIATEINO)
- Testing Business Ideas: A Field Guide for Rapid Experimentation
- Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
- Handbook of Usability Testing: How to Plan, Design, and Conduct Effective Tests, Second Edition
*If this is not the "The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lyin" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 24, 2024 03:41 +08.
