UX for Lean Startups: Faster, Smarter User Experience Research and Design

p>Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they’ll truly love, and reduce the time it takes to get your product to market.

No prior experience in UX or design is necessary to get started. If you’re an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product.

• Determine whether people will buy your product before you build it
• Listen to your customers throughout the product’s lifecycle
• Understand why you should design a test before you design a product
• Get nine tools that are critical to designing your product
• Discern the difference between necessary features and nice-to-haves
• Learn how a Minimum Viable Product affects your UX decisions
• Use A/B testing in conjunction with good UX practices
• Speed up your product development process without sacrificing quality

• Lean UX: Designing Great Products with Agile Teams
• Lean Analytics: Use Data to Build a Better Startup Faster (Lean Series)
• Lean Customer Development: Building Products Your Customers Will Buy
• Hooked: How to Build Habit-Forming Products
• The Four Steps to the Epiphany
• The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
• Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
• Cracking the PM Interview: How to Land a Product Manager Job in Technology
• The User Experience Team of One: A Research and Design Survival Guide