Building Products for the Enterprise: Product Management in Enterprise Software

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.

Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.

Explore why:

• Identifying customer vs user problems is an enterprise project manager’s main challenge
• Effective collaboration requires in-depth knowledge of the organization
• Analyzing data is key to understanding why users buy and retain your product
• Having experience in the industry you’re building products for is valuable
• Product longevity depends on knowing where the industry is headed

• Cracking the PM Interview: How to Land a Product Manager Job in Technology
• Swipe to Unlock: The Primer on Technology and Business Strategy
• The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
• Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
• Product Leadership: How Top Product Managers Launch Awesome Products and Build Successful Teams
• Inspired: How to Create Tech Products Customers Love
• Escaping the Build Trap: How Effective Product Management Creates Real Value
• User Story Mapping: Discover the Whole Story, Build the Right Product
• Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century
• Product Roadmaps Relaunched: How to Set Direction while Embracing Uncertainty