|
Product Description
If you strip away the rosy language of “school-business partnership,” “win-win situation,” “giving back to the community,” and the like, what you see when you look at corporate marketing activities in the schools is example after example of the exploitation of children for financial gain.Over the long run the financial benefit marketing in schools delivers to corporations rests on the ability of advertising to “brand” students and thereby help insure that they will be customers for life. This process of “branding” involves inculcating the value of consumption as the primary mechanism for achieving happiness, demonstrating success, and finding fulfillment. Along the way, “branding” children – just like branding cattle – inflicts pain.
Yet school districts, desperate for funding sources, often eagerly welcome marketers and seem not to recognize the threats that marketing brings to children’s well-being and to the integrity of the education they receive.
Given that all ads in school pose some threat to children, it is past time for considering whether marketing activities belong in school. Schools should be ad-free zones.
Customers Who Bought This Item Also Bought
- Teach Like a PIRATE: Increase Student Engagement, Boost Your Creativity, and Transform Your Life as an Educator
- The American School: A Global Context From the Puritans to the Obama Administration
- Teachers and the Law (9th Edition) (Allyn & Bacon Educational Leadership)
- Zen and the Art of Motorcycle Maintenance: An Inquiry into Values
- Reign of Error: The Hoax of the Privatization Movement and the Danger to America's Public Schools
- Reign of Error: The Hoax of the Privatization Movement and the Danger to America's Public Schools
- The Shame of the Nation: The Restoration of Apartheid Schooling in America
- The American School (Sociocultural, Political, and Historical Studies in Education)
- Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values
- Educating English Learners: What Every Classroom Teacher Needs to Know
*If this is not the "Sold Out: How Marketing in School Threatens Children's Well-Being and Undermines their Education" product you were looking for, you can check the other results by clicking this link. Details were last updated on Dec 14, 2024 07:52 +08.