|
|
Product Description
The field of sport marketing is growing….
The sports market in North America was worth $60.5 billion in 2014 and is expected to reach $73.5 billion by 2019. (Forbes)
As the field thrives and becomes more specialized, it is necessary to call upon a number of experts in various areas to create a comprehensive publication necessary to meet the job-related needs of a growing, challenging, and competitive industry.
Combining two editors and 23 contributing authors, Marketing for Sport Business Success provides an all-inclusive, practical introduction to the field of sport marketing by applying state-of-the-art marketing strategies to the business of sport.
Featuring the most current information in the industry, the new second edition of Marketing for Sport Business Success by Brian Turner and Kimberly Miloch:
- Includes a new chapter dedicated to the growing marketing trend of social media.
- Features comprehensive discussion on the uniqueness of sport marketing ever published.
- Challenges the reader to apply concepts learned by completing critical thinking exercises in each chapter.
- Enhances the learning experience with an integrated website utilizing test questions, PowerPoint® slides, study guides, poll questions, and more.
Customers Who Bought This Item Also Bought
- Managing Intercollegiate Athletics
- Athletic Director's Desk Reference
- Law for Recreation and Sport Managers
- Sports in Society: Issues and Controversies
- Financial Management in the Sport Industry
- Contagious: Why Things Catch On
- Financing Sport (Sport Management Library)
- Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate
- Fair Play: The Ethics of Sport
- Coach Wooden's Leadership Game Plan for Success: 12 Lessons for Extraordinary Performance and Personal Excellence
*If this is not the "Marketing for Sport Business Success" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Nov 8, 2024 06:50 +08.
