Product Description
If purchased from FlatWorld, the publisher, this version includes Online Access, Homework and a Print copy via a redeemable code shipped with the print book. This is not available from other sellers. Principles of Marketing is an up-to-date overview into what is going on in the field of marketing today. This textbook covers topics such as: Content marketing, social media best practices, and crowdfunding and crowdsourcing. This is a resource to show students how to actually use these techniques and market.
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Details were last updated on Dec 23, 2024 23:27 +08.
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Details were last updated on Dec 23, 2024 23:27 +08.
