|
|
Product Description
Turning Principle into PracticeSocial Marketing: Changing Behaviors for Good is the definitive textbook for the planning and implementation of programs designed to influence social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action. Nancy R. Lee (a preeminent lecturer, consultant, and author in social marketing) and Philip Kotler (an influential individual in the field who coined the term "social marketing" in 1971 with Gerald Zaltman) demonstrate how traditional marketing principles and techniques are successfully applied to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities and enhance financial well-being. The Fifth Edition contains more than 26 new cases highlighting the 10 step planning model, and a new chapter describing major theories, models and frameworks that inform social marketing strategies and inspire social marketers.
Customers Who Bought This Item Also Bought
- Essentials of Health Policy and Law (Essential Public Health)
- Advanced Nutrition and Human Metabolism
- Managing Health Services Organizations and Systems
- Nutritional Epidemiology (Monographs in Epidemiology and Biostatistics (40))
- Introduction to Epidemiology
- Quantitative Research Methods for Communication: A Hands-On Approach
- Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (7th Edition)
- The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century (Routledge Communication Series)
- Social Marketing for Public Health: Global Trends and Success Stories
- Health Communication in the 21st Century, 2nd Edition
*If this is not the "Social Marketing: Changing Behaviors for Good" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 25, 2024 00:50 +08.
