Product Description
In the
Fifth Edition of
Media Analysis Techniques, author Arthur Asa Berger provides students with a clearly written, user-friendly, and hands-on guide to media criticism. He empowers readers to make their own analyses of the media rather than just accepting the interpretations of others. The book first examines four techniques of media interpretation―semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory―that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, the book also includes a comprehensive glossary, study guides, and the author’s own illustrations.
Customers Who Bought This Item Also Bought
*If this is not the "
Media Analysis Techniques" product you were looking for, you can check the other results by
clicking this link
.
Details were last updated on Sep 15, 2024 10:41 +08.
.
Details were last updated on Sep 15, 2024 10:41 +08.
