Controversies in Contemporary Advertising (NULL) - medicalbooks.filipinodoctors.org

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Controversies in Contemporary Advertising (NULL)

Brand: Sage Publications
Manufacturer: SAGE Publications, Inc
ISBN 9781452261072
MPN: illustrations
Category: Paperback (Performing Arts)
List Price: $85.00
Price: $45.41  (Customer Reviews)
You Save: $39.59 (47%)
Dimension: 9.13 x 7.38 x 0.75 inches
Shipping Wt: 1.25 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

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