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New Venture Creation: An Innovator′s Guide to Entrepreneurship

Brand: Sage Publications
Manufacturer: SAGE Publications, Inc
ISBN 1452257213
EAN: 9781452257211
Category: Paperback (Entrepreneurship)
List Price: $197.00
Price: $129.99  (Customer Reviews)
You Save: $67.01 (34%)
Dimension: 11.00 x 8.50 x 1.00 inches
Shipping Wt: 2.25 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Structured around the idea that innovation is at the core of successful entrepreneurship, New Venture Creation: An Innovator′s Guide to Startups and Corporate Ventures, Second Edition by Marc H. Meyer and Frederick G. Crane is an insightful, applied-methods guide that establishes innovation as a necessary first step before writing a business plan or developing a financial model. With a focus on pragmatic methods, this guide helps students develop the innovative concepts and business plans they need to raise start-up capital.

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