Global Marketing and Advertising: Understanding Cultural Paradoxes - medicalbooks.filipinodoctors.org

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Global Marketing and Advertising: Understanding Cultural Paradoxes

Brand: Sage Publications
Manufacturer: SAGE Publications, Inc
ISBN 1452257175
EAN: 9781452257174
Category: Paperback (Advertising)
Price: $3.67  (Customer Reviews)
Dimension: 10.00 x 7.00 x 0.75 inches
Shipping Wt: 1.40 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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  • Used Book in Good Condition

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