|
|
Product Description
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!
Customers Who Bought This Item Also Bought
- Getting in the Game, Second Edition: Guiding Your Startup Through the World of Venture Capital and Angel Investors
- Win-Win Selling, 3rd Edition: Turning Customer Needs into Sales (Wilson Learning Library)
- Social Entrepreneurship: A Modern Approach to Social Value Creation
- Social Media Marketing
- The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
- Entrepreneurship: The Practice and Mindset
- Mapping The Social Landscape: Readings In Sociology
- Make the Impossible Possible: One Man's Crusade to Inspire Others to Dream Bigger and Achieve the Extraordinary
- Leadership for a Better World: Understanding the Social Change Model of Leadership Development
*If this is not the "Marketing for Entrepreneurs: Concepts and Applications for New Ventures" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Sep 13, 2024 20:20 +08.
