|
Product Description
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
Customers Who Bought This Item Also Bought
- The How of Happiness: A New Approach to Getting the Life You Want
- The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption
- Morningstar's 30-Minute Money Solutions: A Step-by-Step Guide to Managing Your Finances
- A Whole New Mind: Why Right-Brainers Will Rule the Future
- How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life
- Happy Money: The Japanese Art of Making Peace with Your Money
- Blind Spots: Why We Fail to Do What's Right and What to Do about It
- The Big Picture: A Guide to Finding Your Purpose in Life
- Make Time: How to Focus on What Matters Every Day
- Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
*If this is not the "Happy Money: The Science of Happier Spending" product you were looking for, you can check the other results by clicking this link. Details were last updated on Dec 24, 2024 07:17 +08.