|
Product Description
In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations.Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.
Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Watch the editors introduce the Mastering Business Research Methods series.
Customers Who Bought This Item Also Bought
- The Situational Leader
- Research Methods and Survey Applications: Outlines and Activities from a Christian Perspective, 2nd Edition
- Good Leaders Ask Great Questions: Your Foundation for Successful Leadership
- The Flawless Consulting Fieldbook and Companion : A Guide Understanding Your Expertise
- The 48 Laws of Power
- Good to Great: Why Some Companies Make the Leap and Others Don't
- Flawless Consulting: A Guide to Getting Your Expertise Used
- Publication Manual of the American Psychological Association, 6th Edition
- The Practice of Survey Research: Theory and Applications
- Doing a Successful Research Project: Using Qualitative or Quantitative Methods
*If this is not the "Designing Research Questionnaires for Business and Management Students (Mastering Business Research " product you were looking for, you can check the other results by clicking this link. Details were last updated on Dec 19, 2024 07:42 +08.