|
|
Product Description
Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented.Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as:
- Member acquisition
- Membership planning and projections
- Membership retention and renewals
- Membership servicing, engagement and loyalty
It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Customers Who Bought This Item Also Bought
- Fundraising for Museums: 8 Keys to Success Every Museum Leader Should Know
- Intentional Practice for Museums
- LEADERSHIP MATTERS (American Association for State and Local History)
- Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources
- Manual of Strategic Planning for Cultural Organizations
- The Nonprofit Membership Toolkit
- Membership Development: An Action Plan for Results (Nonprofit Management)
- Achieving Excellence in Fundraising
- Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources, 2nd Edition
- The Participatory Museum
*If this is not the "Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association " product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Nov 19, 2024 21:58 +08.
