Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association  - medicalbooks.filipinodoctors.org

Show more pictures

Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association

Manufacturer: Rowman & Littlefield Publishers
MPN: illustrations
Category: Paperback (Museums)
List Price: $50.00
Price: $43.48  (Customer Reviews)
You Save: $6.52 (13%)
Dimension: 9.0 x 6.1 x 1.3 inches
Shipping Wt: 1.53 pounds
Availability: Usually ships in 1-2 business days
Buy From Amazon

Product Description

Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented.

Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as:

  • Member acquisition
  • Membership planning and projections
  • Membership retention and renewals
  • Membership servicing, engagement and loyalty

It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.

Buy From Amazon

Customers Who Bought This Item Also Bought




*If this is not the "Membership Marketing in the Digital Age: A Handbook for Museums and Libraries (American Association " product you were looking for, you can check the other results by clicking this link.  Details were last updated on Nov 5, 2024 15:21 +08.