How To Win Friends and Influence People

Product Description

You can go after the job you want—and get it!

You can take the job you have—and improve it!

You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:

-Six ways to make people like you

-Twelve ways to win people to your way of thinking

-Nine ways to change people without arousing resentment

And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!

Features

• vintage
• How to Win Friends and Influence People
• hardcover

Top Reviews

My eyes have been opened.
by CJ (5 out of 5 stars)
September 5, 2017

I wish I had purchased this book sooner.

Dale Carnegie's advice has remained constant and applicable across the years for a reason. It's simple and his techniques make perfect sense. If you're anything like me, you'll be kicking yourself when you see how you could have handled situations differently. I'm being transformed from a socially awkward, timid and defensive person, to someone that seems collected and confident.

If you're having troubles in life and simply can't figure out what you're doing wrong, this is a fantastic place to start. Good luck on your journey!
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Changing my life.
by Trevor Miller (5 out of 5 stars)
May 5, 2015

My Dad gave me a copy of this when I graduated highschool in the 90s but I wasn't "ready" for it yet, I don't even think I read it to be honest. Now I'm 37 and realizing that I've put my personal growth on the back burner for entirely too long. I had pretty much given up on making new adult friends. I had actually self-diagnosed myself with Asperger's because I was having such a difficult time trying to figure out why people (including myself) do the things that do. The realization that my marriage was being effected by my nearly empty toolbox of social skills promoted me to take personal responsibility and shoulder the blame myself for once instead of blaming everyone around me for everything. I grew up with a hypercritical Mother so I think I had promised myself that I would never be criticized again, even if that meant writing people off the instant I felt like I had made myself vulnerable enough to be hurt by them.
I couldn't find the copy that my dad gave me so I ordered a new one and chapter 1 alone is changing the way I look at EVERYTHING. I've been plagued with mild depression/anxiety for 20 years and I'm realizing that I've developed some unhealthy defense mechanisms to cope with these issues. I never turned to drugs or alcohol, but the fortress-like walls I've constructed to deal with criticism (real or perceived) aren't much better for me. I've re-read and taken notes on the first section of the book several times now and my wife is noticing and she seems quite relieved, i had no idea I could impact another persons life so strongly.
Like I said, I am only getting started with the book and it has already helped me enough to warrant a 5-star rating. This book has stood the test of time for a reason and I can see why now. The strategies are applicable to and helpful in all aspects of my life so far, from my marriage to my job, and even to the way I interact with clerks in gas stations. I've read numerous self help books in the past, seen a therapist for 3 years, been through the gauntlet of antidepressants, etc, and until now I thought I was wasting my time. I've been learning things all along, but I never learned how to actually apply the things I had learned until now. This book speaks my language and if your background sounds even remotely similar I have a feeling that you'll agree.
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My honest opinion
by Preston (3 out of 5 stars)
February 19, 2018

I gave this book three out five stars.
- I got a few quotes to live by out of this book
- There's a lot of dated material that history buffs may like
- The overall THEME of the book is to be considerate of other people's feelings and the rest of the book is "the best case scenario" of how this strategy went well throughout history.
- 75% of the way through I just wanted it to be over,but, this book is a classic and I hate leaving a book partially read.
- Three stars.
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but I found that it could be easy for a person to react quickly to conflicts
by Krystine (5 out of 5 stars)
November 12, 2016

In my honest opinion, several principles in this book are repeated around the book. I don't see it as a disadvantage, because repetition is the key to learning. I did think several of the principles explained in the book are common sense, but I found that it could be easy for a person to react quickly to conflicts. This book has taught me the importance of staying in control and how beneficial it is to be in control of our behaviors and act in a way of service to others. The examples described in the book made it simpler to understand the concepts that Dale is teaching. I recommend this book if you would like to improve your skills with people. This book is especially beneficial for those who are working on their businesses and close relationships.

This book is divided into four parts. The first half of the book discusses techniques in handling people and how to have people like you. The final half of the book gives instructions about how to win people to our own thinking and how to be a leader by changing people without offending them or causing resentment.

In the first part of the book, it is divided into three principles. The first principle emphasizes the importance of avoiding criticism and he describes working with people as: working with people of logic. He further describes complaining and criticizing as a foolish task to do and how it takes a person of character to understand, forgive, and have self-control. Principle # 2 describes the importance of honest and sincere appreciation. Within this principle he describes the importance of ending our own thinking of accomplishments and desires. Instead, we must put our focus on the other person's good qualities. If being sincere, this will cause people to cherish them in their minds, even years later. The third principle involves influencing the other person to want, but not in a way that is manipulative. With this principle, he describes the importance of self-expression and connects it to the importance of thinking in terms of the other person, so that they come up with your ideas on their own, which they will like more.

Within the second part of the book, it teaches six principles. The first describes how critical it is to become interested in other people because you will make more friends compared to having others interested in you. When he moves onto the second principle, he explains the importance to smile in a heartwarming way because it will brighten the lives of those who see it. Dale then describes the importance to recall a person's name in the third principle. He gives tips on how to remember and then explains how people enjoy the sound of their own name. The fourth principle is about being a good listener and encouraging those to talk about themselves. He then goes onto to explain again that people are more interested in talking about themselves instead of others. He further explains this point in principle five: Talk in terms of the other person's interests. The final step is to sincerely make the other person feel important because this is the "deepest urge in human nature."

Dale describes in the third part of the book the steps to have a person think in terms of your own thoughts. He then explains that it is better to avoid arguments and to show respect for other people's opinions and never tell them they are wrong. because it will further push them away. If there is fault in your own behavior, Dale explains to immediately admit you're wrong without any doubts. If you are upset, he explains to sit down and counsel together, and if there are differences, understand it. Even in some differences, there will be points of agreement. He then explains the importance of agreement and having the person say "yes," at least twice. You doing this by looking into the other person's viewpoint and asking questions that cause them to agree. It is essential to have friends do the talking and have them excel us, instead of excelling them. When this occurs, they will feel important. To further the notion of feeling important, it is important to have the individual create their own ideas. He deepens this idea by asking questions such as, "Why should he or she want to do it?" and then being sympathetic towards their ideas. In order to catch a person's attention, you must dramatise the ideas you have. If all else fails, he explains the importance of competition and how it drives people to feel important and empowered to work efficiently and effectively.

In the final part of the book, Dale again discusses the importance of beginning with praise and honest appreciation. When someone makes a mistake, call to their mistakes indirectly. This can be done my making their mistakes your own and explaining the importance of fixing it and why it gave you a disadvantage. He then explains the importance of asking questions that direct the person you're speaking to, to obtain your idea on their own. He emphasizes the importance of having the person be saved from embarrassment, and then explains the importance of praise again, even if it is small. Dale then gives examples of giving a person a reputation that makes them better, in order to have the person be motivated to improve. After giving someone a reputation to live up to, encourage the person to correct their faults and make them happy to do the actions you suggest.
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A book essential to any working professional's toolbox.
by MISS MARIE (5 out of 5 stars)
November 26, 2017

I would like to begin the review by stating I have always found the title of this book incredibly off-putting. I understand that it is meant to draw a customer's attention, but the title, to me, does not at all represent the product. This book is not a self-help book for people who want to make friends. It is a book that reiterates the basic tenants of leadership in a work environment. Point being, don't let the kitsch title keep you from giving this book a chance, there is good information here.
My father handed this book to me when I was a young adult and I was about to make the leap into the working world. He told me that it held the keys to effective leadership. I bucked against reading it for a while before finally relenting (I was a precocious teenager and obviously already knew everything the world had to offer), and again, the title of the book seriously repelled me. Since initially relenting, I have now read this book multiple times throughout the years, and it never fails to pull me back into reality.
From time to time I even find myself subconsciously summarizing Carnegie while hosting leadership training or while mentoring my workers. This almost always prompts me to pick the book back up again. (I really enjoy reading through all of the notes I've scribbled in the margins over the years. It's always an interesting dive into your own subconscious through the ability to see such a time capsule: what is basically a time-stamped example of opinions and the ever-changing priorities of your own ideals. That is neither here nor there though; my love for actual physical books as well as my preference for writing my responses and opinions all over the pages is not really relevant to this review. Just a tangent.)
What I find so intriguing about Carnegie's concepts are that they are so obviously all just common sense. There are absolutely *zero* revelations here. You will learn nothing new about interpersonal relationships, leadership, or mentorship; every new chapter that you embark on is so 'in-your-face' obvious that you almost want to smack your own forehead like an over-dramatic soap opera star; stating "OF COURSE".
Despite this fact; (I personally feel) it really is important to read all of these *truths* of life... ironically enough, exactly because they are such common sense statements:
** The "well, duh" aspect of Carnegie's "rules" is the very same trait that allows us to breeze right on past them in our daily life. **
Because every single one of these "rules" is a statement that we all assume to be an innate and universally understood fact of human life, they are never actually in the forefront of our minds. This means that they become almost immediately forgettable because we already understand them to be true - and therefore we assume that they already inform our behavior; but in reality, we have simply acknowledged them as truth and stuffed them into a tiny little corner of our memory.
Reading Carnegie's book shines a spotlight onto that corner, blows the mounds of dust off these ideas, and prompts us to compare our recent behaviors against these "known" truths.

This is the reason why I have read Carnegie's book so many times. For me, it almost feels like re-orienting your personal compass. No matter how many times I pull these rules to the forefront of my consciousness, because of their nature as such obvious truths, they always subtly begin to slip back into the recesses of my mind. I like to pull out this book every so often and give my brain a nice jolt. There is no need to even sit down and read the entire book at once, it is organized as a list that is already categorized into sections relative to specific sub-tasks involved in interpersonal communication.
"How to Win Friends and Influence People" is one of Warren Buffett's favorite books, so if you're a working professional that's probably enough to pique your interest. It was originally written in 1937 and draws key wisdom from the lives of Abraham Lincoln and contemporary psychology of the time, namely the works of Sigmund Freud. Despite this, the information remains relevant - which I find to be quite a feat. Many of the statements Carnegie makes are actually reminiscent of Skinner's operant conditioning, although I don't believe he ever outright states this.
To give a brief summary, the book is broken into segments titled: "techniques in handling people", "ways to make people like you", "win people to your way of thinking", and "be a leader: how to change people without giving offense or arousing resentment". Each of these segments includes chapters that explain the subsequent "rules" and provide interesting examples. Again, I would like to point out that this is not a book for people looking to make friends; despite one of some of the segment titles, such as: "ways to make people like you", it does not preach methods of fostering friendships - instead this particular segment is pertinent to leadership because of Carnegie's statement earlier on that: people will never do anything unless they actually *want* to do so. This is a truth of life; you can use your position of power to compel (force) a person into completing a task, but unless you create an actual want or desire within that person, they will cease their actions as soon as that power is removed (or you turn your back). Thus, the segment about making people like you provides rules that are geared toward earning your worker's trust and respect so that they actually want to work for you, vice using your position of power to essentially strong-arm them into doing your bidding."¨
Here are the segments and rules:

Techniques in Handling People: "¨

Don't criticize, condemn, or complain.

Give honest and sincere appreciation.

Arouse in the other person an eager want.

Six Ways to Make People Like You:

Become genuinely interested in other people.

Smile.

Remember that a person's name is to that person the sweetest and most important sound in any language.

Be a good listener. Encourage others to talk about themselves.

Talk in terms of the other person's interests.

Make the other person feel important - and do it sincerely.

Win People to Your Way of Thinking:

The only way to get the best of an argument is to avoid it.

Show respect for the other person's opinions. Never say, "you're wrong".

If you are wrong, admit it quickly and emphatically.

Begin in a friendly way.

Get the other person saying "yes, yes" immediately.

Let the other person do a great deal of the talking.

Let the other person feel that the idea is his or hers.

Try honestly to see things from the other person's point of view.

Be sympathetic with the other person's ideas and desires.

Appeal to the nobler motives.

Dramatize your ideas.

Throw down a challenge.

Be a Leader: How to Change People Without Giving Offense or Arousing Resentment:

Begin with praise and honest appreciation.

Call attention to people's mistakes indirectly.

Talk about your own mistakes before criticizing the other person.

Ask questions instead of giving direct orders.

Let the other person save face.

Praise the slightest improvement and praise every improvement. Be "hearty in your approbation and lavish in your praise."

Give the other person a fine reputation to live up to.

Use encouragement. Make the fault seem easy to correct.

Make the other person happy about doing the thing you suggest.
Again, this all seems like common sense when you read it, but in practice it does become much more difficult to stick to - especially when you personally are put-off (or simply just dislike) one or some of the people that you work with on a daily basis. It's also difficult to remember that you are not always the person in the position of power; often you are on the other end of these situations and must give up the controlling position in the conversation - let them lead.
It's key to keep in mind (and Carnegie reiterates this) that no matter what situation you walk into, whether you are the person who is leading the change, or whether you are the person who needs to undergo change, the person with whom you are conversing ALWAYS believes that they are superior to you in some way. It does not matter how exceptional or horrible their work performance may be, they truly and sincerely believe that they are the superior person even if they do not state this, and even if they pander to you as if you are someone they look up to.
Carnegie also emphasizes how important it is to avoid arguments. He states that even if you "win" an argument you are still the loser. The results are all negative. You never want to humiliate a person, you will loose the trust and respect that you've worked to build. He quotes and old saying "A man convinced against his will/Is of the same opinion still"; meaning they may relent in the moment, but in actuality you may have solidified their original opinion by putting them in a position to defend it. Its quite difficult to avoid arguments because it's human nature to meet aggression with aggression - we have to consciously make the choice to sit back and let a person release their ill-will without meeting them there. Take that verbal beating!
The biggest point I always get from reading this book is how paramount and fragile the human ego is. It's the driving factor behind the opinions and actions of every human on earth. At the end of the way, everyone is concerned with themselves. There are no truly selfless acts, someone is always "getting something" (fulfilling some need) from their actions, even if it is simply a feeling of importance or happiness. Every single person on earth is starved for attention and/or recognition in some way. They want to be seen, no matter if they are willing to admit this to others (or even to themselves). If you can fulfill that need for them, you've got them. It is so key to simply make it known that "I see you".
Anyway, I know this is a long and winding review, but my points are thus: if you are looking for a self-help book that will provide teachings on how to make friends, this is not for you. If you are a working professional who is, or may be placed into, a position of leadership - this book is definitely for you. Even if you do not think you need any advice (because you've obviously already the best!), this book is priceless. It not only provides you insight into your own actions, but gives you a window into the actions and choices of those you work with/for. As stated, we are not always the main player in a situation, sometimes we are the person that this book talks about dealing with. Sitting back and letting the other person take charge (while understanding where they are coming from) also makes us better workers. Everyone is both a subordinate and a leader; everyone has someone else they answer to. A full birds-eye view of the situation can only provide us with more tools for our toolbox!
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Great book, be ready for ....
by David (5 out of 5 stars)
March 20, 2018

Must read for people, like me, who are not "great" in communication and charisma. You need to allocate some attention and time to this book, as it is not from the type of books that you go through them just once. Be prepared to thorogh reading and making notes, and you will notice how your social life, I can say the whole life changes after reading merely several chapters.

Definitely in my list of 10 best self-improvment books.

Reccomend
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Classic book with lots of good info.
by Ladybug (4 out of 5 stars)
January 20, 2018

This is one of those classics that everyone's read---or at least should have read. I've been through it a few times now, and I get a little something new from it every time. I'm finally writing a review now mostly so I can remember Carnegie's main points and review them later on.

First off, let's just acknowledge that Carnegie is long-winded AF. He's definitely got a "let's get in a van and drive" vibe going on. I end up skimming through a lot of content just because, once I understand his point, I want to move on already.

Still, he does have useful things to say. Here are the main points I like most:
*** Don't criticize, condemn, or complain.
*** Give honest and sincere appreciation.
*** Be genuinely interested in other people. Do things for them---things that require time, energy, unselfishness, and thoughtfulness.
***Smile more. You have to have a good time meeting people if you expect them to have a good time meeting you. Also, sometimes a smile makes another person feel hopeful about life, like they aren't alone or that the world isn't a totally unfriendly place.
***Remember a person's name.
***Be a good listener, and be generous with your approval and praise. Talk about the other person's interests (and they will think you are the most amazing listener in the world...).
***And this last one is key for me, mostly because I feel it (want it?) so deeply. Make the other person feel important. And do it sincerely. We all want the approval of others. We want to feel recognized. There's a huge second section about winning people over to your side in an argument, but meh. I've been married to a lawyer for twelve years. I don't need any more of that...
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Life Changing Read. A must own.
by Steve Niedermeyer (5 out of 5 stars)
January 5, 2018

This book is a MUST read for anyone, but particularly if you are in management or sales. This book changed my life in the way that I interact with people. I would highly recommend this book to ANYONE because it teaches everyone valuable lessons about human interaction. This book covers a wide range of topics such as how to motivate people, how to win them to your way of thinking, but also covers small and often overlooked things such as the importance of remembering someone's name (and tips for how to do so). Get a hard copy and read it several times, then pass it on to someone you know who could use help with becoming a better "people person".
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I was forced to give it a star rating
by David Jones (1 out of 5 stars)
December 21, 2018

Do not buy this book unless you have no common sense. The few good points were also obvious. I know this was a highly touted book, but I really don't see how. Most of it seems to be about how the author, in all his brilliance, deciphered and discovered all these amazing points (this is intentional sarcasm). If you have too much money, no common sense, and never had a mentor in your life, this might help, a little, if your intellectually and irredeemably impotent of character, this might give you a boost in the right direction, but only as a beginning. And only if you can get around the author's bloated self praise. In short : Don't waste your money!
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Deceptive practices
by Micabe (3 out of 5 stars)
January 11, 2019

I decided to read this book because of its wild popularity and far-reaching influence. First, let me say that despite its age, it is engagingly written and easy-to-read. The author shares many personal stories to illustrate his points. Despite this, I find that the tactics the book suggests are underhanded and manipulative. A quick look at the author's wikipedia bio reveals that his life supports this hypothesis -- he changed his name in order to manipulate his audience into believing he was connected to Andrew Carnegie and more successful than he actually was. Don't get me wrong -- I think some of these "tips" in the book are useful -- for friendships and sincere relationships. But they are deceitful in dealing with business opportunities -- essentially leading someone to believe you are interested in them as a friend, when in fact you are simply trying to close a deal and get what you want.

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