The Law of Marketing (Special Topics Collection) - medicalbooks.filipinodoctors.org

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The Law of Marketing (Special Topics Collection)
Brand: Cengage Learning
ISBN 1439079242
EAN: 9781439079249
Category: Paperback (Business & Money)
List Price: $299.95
Price: $26.04  (Customer Reviews)
You Save: $273.91 (91%)
Dimension: 10.25 x 8.00 x 0.75 inches
Shipping Wt: 2.39 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

This practical resource helps managers make more informed decisions when confronted with legal issues related to the marketing of goods or services. THE LAW OF MARKETING presents a comprehensive overview of the various ways in which legal concepts apply to core marketing activities, including product development, distribution, promotion and sales.

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