What Is Marketing?

Product Description

Sometimes you need more then a one-sentence answer. While the term marketing generally refers to what a company does to create value for customers, practicing marketers know they have a major role in setting their company’s strategic direction. Successful marketing requires a deep knowledge of customers, competitors, and collaborators―and great skill in serving customers profitably.

The book provides the foundation for developing those skills and insights. It’s organized according to the design of the first-year marketing course in Harvard Business School’s MBA program. Each chapter was written by HBS faculty and used by MBA students to analyze marketing opportunities and develop and execute successful marketing strategies. Areas covered include:

Basic math for making marketing decisions

Timeless yet timely, this book provides valuable background information for understanding and interpreting business and competition from a marketing point of view. That makes it useful in both formal and informal educational settings, including on-the-job training. Simply put, it’s required reading for marketing students and a must-have recourse for marketing professionals.

Features

• Used Book in Good Condition

Customers Who Bought This Item Also Bought

• GEN COMBO LOOSELEAF FINANCIAL ACCOUNTING with CONNECT Access Card
• Calculus and Its Applications (11th Edition)
• Managerial Economics & Business Strategy (Mcgraw-hill Series Economics)
• Connect Access Card for Financial Accounting
• Financial Accounting
• The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career
• What Management Is: How It Works and Why It's Everyone's Business
• Fundamentals of Corporate Finance
• The Manager's Guide to HR: Hiring, Firing, Performance Evaluations, Documentation, Benefits, and Everything Else You Need to Know
• The Goal: A Process of Ongoing Improvement

*If this is not the "What Is Marketing?" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Nov 10, 2024 02:12 +08.