The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation - medicalbooks.filipinodoctors.org

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The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

Brand: Harvard Business Review Press
Manufacturer: Harvard Business School Press
ISBN 9781422102824
Category: #1104233 in Paperback (Management)
List Price: $22.00
Price: $18.37  (Customer Reviews)
You Save: $3.63 (16%)
Dimension: 8.00 x 5.25 x 0.75 inches
Shipping Wt: 0.50 pounds. FREE Shipping (Details)
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Product Description

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

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