|
Product Description
If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.
Customers Who Bought This Item Also Bought
- Case Studies in Finance: Managing for Corporate Value Creation (McGraw-Hill/Irwin Series in Finance, Insurance and Real Estate (Hardcover))
- Teaching and the Case Method: Text, Cases, and Readings
- Little, Brown Essential Handbook (8th Edition)
- HBR Guide to Better Business Writing (HBR Guide Series)
- Corporate Finance: A Focused Approach
- Smart Choices: A Practical Guide to Making Better Decisions
- Crafting & Executing Strategy: Concepts and Cases
- Strategic Management: Competitiveness and Globalization- Concepts and Cases, 11th Edition
- The Undercover Economist
- The Case Study Handbook, Revised Edition: A Student's Guide
*If this is not the "The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases" product you were looking for, you can check the other results by clicking this link. Details were last updated on Oct 30, 2024 07:06 +08.