Management and Creativity: From Creative Industries to Creative Management

Product Description

This book explores the relationship between the management of creativity and creative approaches to management.

• Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
  
• Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
  
• Draws on the practical experience of individuals working in the creative industries.
  
• Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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