Management and Creativity: From Creative Industries to Creative Management - medicalbooks.filipinodoctors.org

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Management and Creativity: From Creative Industries to Creative Management

Brand: Wiley
Manufacturer: Wiley-Blackwell
ISBN 1405119969
EAN: 9781405119962
Category: #1836051 in Paperback (Management)
List Price: $59.00
Price: $40.46  (Customer Reviews)
You Save: $18.54 (31%)
Dimension: 9.72 x 6.80 x 0.62 inches
Shipping Wt: 0.90 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

This book explores the relationship between the management of creativity and creative approaches to management.
  • Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
  • Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
  • Draws on the practical experience of individuals working in the creative industries.
  • Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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