|
Product Description
Tomorrow’s customers need to be targeted today!
With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers.
In The Customer of the Future, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.
Tomorrow’s customers will insist on experiences that make their lives significantly easier and better. Companies will win their business not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their operations. They’ll understand how emerging technologies like artificial intelligence (AI), automation, and analytics are changing the game and craft a strategy to integrate them into their products and processes.
The Customer of the Future explains how today’s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don’t adapt to these new expectations won’t last. This book prepares your organization for these increasing demands by helping you do the following:
- Learn the ten defining strategies for a customer experience–focused company.
- Implement new techniques to shift the entire company from being product-focused to being customer-focused.
- Gain insights through case studies and examples on how the world’s most innovative companies are offering new and compelling customer experiences.
Craft a leadership development and culture plan to create lasting change at your organization.
Customers Who Bought This Item Also Bought
- More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
- Doing Digital: Lessons from Leaders
- Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business)
- Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do
- Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption
- The Relationship Economy: Building Stronger Customer Connections in the Digital Age
- The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
- Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader
- What You Do Is Who You Are: How to Create Your Business Culture
- The Infinite Game
*If this is not the "The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 22, 2024 16:51 +08.