|
|
Product Description
This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.
Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.
Customers Who Bought This Item Also Bought
- Religion and Popular Culture in America, Third Edition
- Global Sourcing in the Textile and Apparel Industry
- Media Ethics: Issues and Cases
- A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
- Influence: Science and Practice (5th Edition)
- Persuasion: Social Influence and Compliance Gaining, 5e
- The Tipping Point: How Little Things Can Make a Big Difference
- Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
- Going Global: The Textile and Apparel Industry
- Standing for Something: 10 Neglected Virtues That Will Heal Our Hearts and Homes
*If this is not the "Marketing Research: Delivering Customer Insight" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Nov 8, 2024 08:47 +08.
![Chemistry: The Central Science in SI Units [Paperback] [Oct 24, 2017] Theodore, L. Brown, H., E - //medicalbooks.filipinodoctors.org](https://images-na.ssl-images-amazon.com/images/I/51oj23OXG7L.jpg)
