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Marketing 2016

Brand: Cengage Learning
ISBN 1305769783
EAN: 9781305769786
Category: Paperback (Research)
Price: $11.23  (Customer Reviews)
Dimension: 12.00 x 10.00 x 1.00 inches
Shipping Wt: 3.05 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition. The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated chapter objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Perfect for readers of all backgrounds and interest levels, MARKETING 2016 is an essential resource for career success.

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  • INSTR.UCTOR EDITION

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