|
|
Product Description
Grewal/Levy's Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.
Customers Who Bought This Item Also Bought
- Principles of Managerial Finance, Brief (8th Edition) (What's New in Finance)
- Contemporary Business Law (8th Edition)
- Understanding Management
- Organizational Behavior: Managing People and Organizations
- Business Law: Text and Cases (THIRTEENTH EDITION)
- Writing That Works: Communicating Effectively on the Job
- Managerial Accounting (5th Edition)
- Fundamentals of Human Resource Management
- Financial Management: Core Concepts (4th Edition) (What's New in Finance)
- Essentials of Business Communication
*If this is not the "Marketing" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Nov 4, 2024 17:41 +08.
