|
Product Description
NOTE: This book does not include access code
Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.
OneBook...OneVoice...OneVision
Customers Who Bought This Item Also Bought
- Business to Business Marketing
- Project Management: The Managerial Process (Mcgraw-hill Series Operations and Decision Sciences)
- The 8 Dimensions of Leadership: DiSC Strategies for Becoming a Better Leader (Bk Business)
- Multinational Business Finance (14th Edition) (Pearson Series in Finance)
- Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
- Miller's Bolt: A Modern Business Parable
- Framework for Marketing Management (6th Edition)
- Business and Society: Stakeholders, Ethics, Public Policy (Irwin Accounting)
- International Management: Culture, Strategy, and Behavior
- Essentials of Negotiation
*If this is not the "Strategic Management" product you were looking for, you can check the other results by clicking this link. Details were last updated on Dec 15, 2024 21:43 +08.