Student Workbook to Accompany Crisis Communications - medicalbooks.filipinodoctors.org

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Student Workbook to Accompany Crisis Communications

Brand: Routledge
ISBN 1138688975
EAN: 9781138688971
Category: Paperback (Communication)
List Price: $54.95
Price: $38.43  (Customer Reviews)
You Save: $16.52 (30%)
Dimension: 11.02 x 8.27 x 0.26 inches
Shipping Wt: 0.60 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.


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