|
|
Product Description
In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book explores and analyzes journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics―all promoting the critical thinking professionals and students need to use new networking tools effectively and to navigate social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry’s leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they’ll need to both evaluate and utilize current and future forms of social media.
For more information about the book, supplementary updates and teaching materials, follow the Social Media Communication Facebook page, @JeremyHL on Twitter and the UNO Social Media Lab on SlideShare.
Facebook:
www.facebook.com/SocialMediaCommunication
Twitter:
@JeremyHL #UNOSML #SMC2018 #SMProfs
SlideShare:
www.slideshare.net/jeremylipschultz
Customers Who Bought This Item Also Bought
- Inside Reporting
- Integrated Marketing Communication: Creative Strategy from Idea to Implementation
- So You've Been Publicly Shamed
- Ethics in Public Relations: Responsible Advocacy
- Introducing Communication Research: Paths of Inquiry
- Strategic Public Relations Management (Routledge Communication Series)
- The Public Relations Writer's Handbook: The Digital Age
- INTEGRATED MARKETING COMMUNICATION 2ED: Creative Strategy from Idea to Implementation
- Persuasive Communication, Third Edition
- Inside The Organization: Perspectives On Employee Communications
*If this is not the "Social Media Communication" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 20, 2024 08:31 +08.
