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Product Description
Now in a fully updated new edition, this textbook introduces readers to the power and politics of sport organizations. It explores the managerial activities essential to good governance and policy development, and looks at the structure and functions of individual organizations within the larger context of the global sport industry.
Reflecting the latest industry changes, it draws on a fresh selection of real-world examples to demonstrate the types of dilemmas that sport managers face every day. Professional administrators from a wide variety of sport organizations also offer their insights, giving readers a glimpse into the real concerns of sport professionals and the impact of governance and policy on their jobs. Exploring current topics, such as sport and human rights, refugees, social media, and the evolution of eSports, this practical and accessible textbook helps readers to see the big picture of the contemporary sport industry and find their place in it as future sport managers.
Complemented by a new companion website full of useful ancillary materials, this is an essential resource for all sport management students and instructors.
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