|
Product Description
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited
Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms’ marketing strategy efforts.
Customers Who Bought This Item Also Bought
- 10 Laws of Trust, Expanded Edition
- The 10 Stories Great Leaders Tell (Ignite Reads)
- Problem Solving Cases In Microsoft Access & Excel
- An Introduction to Data Science
- Applied Empathy: The New Language of Leadership
- Managerial Economics & Business Strategy (Mcgraw-hill Series Economics)
- Data Smart: Using Data Science to Transform Information into Insight
- Keeping Up with the Quants: Your Guide to Understanding and Using Analytics
- The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
- Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
*If this is not the "Marketing Strategy: Based on First Principles and Data Analytics" product you were looking for, you can check the other results by clicking this link. Details were last updated on Nov 8, 2024 06:00 +08.