Marketing Strategy: Based on First Principles and Data Analytics - medicalbooks.filipinodoctors.org

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Marketing Strategy: Based on First Principles and Data Analytics

Brand: Red Globe Press
Manufacturer: Springer
ISBN 9781137526236
MPN: 47356731
Category: #1325991 in Paperback (Subjects)
List Price: $99.99
Price: $30.98  (Customer Reviews)
You Save: $69.01 (69%)
Dimension: 7.48 x 9.76 x 0.67 inches
Shipping Wt: 1.55 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 

1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limited

Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.

Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms’ marketing strategy efforts.




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