|
|
Product Description
In this groundbreaking book, author David Forbes explains human motivation and provides ways that marketers can effectively reach the consumer. The book uses decades of psychology research and the author's own tool, the Forbes Matrix that identifies, organizes, and explains the nine core motivations.Customers Who Bought This Item Also Bought
- Push: Practical Everyday Motivation to Be Self-Disciplined, Take Action, Stop Procrastinating, and Feel Energized
- A Theory of Human Motivation
- Understanding Motivation and Emotion, Seventh Edition
- Grit: The Power of Passion and Perseverance
- Man's Search for Meaning
- Understanding Motivation and Emotion
- Work in the 21st Century: An Introduction to Industrial and Organizational Psychology
- Grit: The Power of Passion and Perseverance
- Change Your World: The Science of Resilience and the True Path to Success
- Pressured Parents, Stressed-out Kids: Dealing With Competition While Raising a Successful Child
*If this is not the "The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Dec 26, 2024 21:52 +08.
