Hit Brands: How Music Builds Value for the World's Smartest Brands - medicalbooks.filipinodoctors.org

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Hit Brands: How Music Builds Value for the World's Smartest Brands

Brand: MACMILLAN
Manufacturer: Palgrave Macmillan
ISBN 1137271477
EAN: 9781137271471
Category: Hardcover (Business)
List Price: $69.99
Price: $38.61  (Customer Reviews)
You Save: $31.38 (45%)
Dimension: 9.80 x 5.70 x 0.70 inches
Shipping Wt: 0.95 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

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