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Contemporary Marketing

Manufacturer: Cengage Learning
ISBN 113362846X
EAN: 9781133628460
Category: Hardcover (Marketing)
List Price: $273.95
Price: $99.90  (Customer Reviews)
You Save: $174.05 (64%)
Dimension: 11.25 x 9.25 x 1.00 inches
Shipping Wt: 2.31 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

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