Internet Marketing: Integrating Online and Offline Strategies - medicalbooks.filipinodoctors.org

Show more pictures

Internet Marketing: Integrating Online and Offline Strategies

Brand: Brand: Cengage Learning
Manufacturer: Cengage Learning
ISBN 1133625908
EAN: 9781133625902
Category: Paperback (Retailing)
List Price: $124.95
Price: $30.79  (Customer Reviews)
You Save: $94.16 (75%)
Dimension: 10.50 x 8.25 x 0.75 inches
Shipping Wt: 2.25 pounds. FREE Shipping (Details)
Availability: In Stock.
Buy From Amazon

Product Description

INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

Features

  • Used Book in Good Condition

Buy From Amazon

Customers Who Bought This Item Also Bought




*If this is not the "Internet Marketing: Integrating Online and Offline Strategies" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Oct 11, 2024 16:45 +08.