Essentials of Marketing Research - medicalbooks.filipinodoctors.org

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Essentials of Marketing Research
Brand: Cengage Learning
ISBN 1133190642
EAN: 9781133190646
Category: #2210623 in Paperback (Research)
Price: $7.81  (Customer Reviews)
Dimension: 10.50 x 8.25 x 0.50 inches
Shipping Wt: 2.08 pounds. FREE Shipping (Details)
Availability: In stock Usually ships within 3 to 4 days.
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Product Description

Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5e, offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research.

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