|
Product Description
The complete guide to fundraising planning, tools, methods, and moreFundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge.
Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed.
- Adopt an organized approach to fundraising planning
- Learn the common behaviors and motivations of donors
- Master the tools and practices of nonprofit fundraising
- Manage volunteers, monitor progress, evaluate events, and more
Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.
Customers Who Bought This Item Also Bought
- Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
- Achieving Excellence in Fundraising (Essential Texts for Nonprofit and Public Leadership and Management)
- How to Write Successful Fundraising Appeals
- Winning Grants Step by Step: The Complete Workbook for Planning, Developing and Writing Successful Proposals
- The Jossey-Bass Handbook of Nonprofit Leadership and Management (Essential Texts for Nonprofit and Public Leadership and Management)
- The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
- Winning Grants Step by Step: The Complete Workbook for Planning, Developing, and Writing Successful Proposals (The Jossey-Bass Nonprofit Guidebook Series)
- Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
- Strategic Planning for Nonprofit Organizations: A Practical Guide for Dynamic Times (Wiley Nonprofit Authority)
- Nonprofit Management: Principles and Practice
*If this is not the "Fundraising Principles and Practice" product you were looking for, you can check the other results by clicking this link. Details were last updated on Oct 29, 2024 20:52 +08.