|
Product Description
This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager.
Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
- Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users
- Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports
- Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms
- Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.
Features
- Used Book in Good Condition
Customers Who Bought This Item Also Bought
- The Art of SEO: Mastering Search Engine Optimization
- Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
- The Art of SEO
- Advanced Google AdWords, Second Edition
- Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning (FT Press Analytics)
- Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd Edition)
- The Ethics of Management
- Web Analytics: An Hour a Day
- Advanced Google AdWords, 3rd Edition
- Google Analytics Breakthrough: From Zero to Business Impact
*If this is not the "Advanced Web Metrics with Google Analytics" product you were looking for, you can check the other results by clicking this link. Details were last updated on Dec 13, 2024 11:06 +08.