|
|
Product Description
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives.
The Art & Craft of PR was named a finalist in the "Marketing & PR" category in the 2018 National Indie Excellence Awards.Customers Who Bought This Item Also Bought
- Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech)
- The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
- This Is How You Pitch: How To Kick Ass In Your First Years of PR
- Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
- Public Relations For Dummies, 2nd Edition
- Media Secrets: A Media Training Crash Course: Get More Publicity, Look & Feel Your Best AND Convert Interviews Into Web Traffi c & Sales. Strategies for TV, Print, Radio & Internet Media
- Storycraft: The Complete Guide to Writing Narrative Nonfiction (Chicago Guides to Writing, Editing, and Publishing)
- Free PR: How to Get Chased By The Press Without Hiring a PR Firm
- The Associated Press Stylebook 2019: and Briefing on Media Law
- SEO 2020 Learn Search Engine Optimization With Smart Internet Marketing Strategies: Learn SEO with smart internet marketing strategies
*If this is not the "The Art & Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Nov 20, 2024 21:34 +08.
