|
Product Description
In The Marketing Interview, Lewis C. Lin gives an industry insider's perspective on how to answer the most common and difficult marketing interview questions. The book will reveal:
- Answers to marketing interview questions
- Frameworks on how to tackle marketing case questions
- Biggest mistakes marketing candidates make at the interview
- Understand what interviewers are looking for, why they’re looking for it, and how to deliver it
This book is ideal for anyone who is interviewing any marketing role, including the most coveted roles in CPG, Tech, and Financial Services:
- CPG: P&G, Clorox, Kraft, Heinz, Nestle, Pepsi, Colgate, S.C. Johnson, Unilever, Reckitt Benckiser, Hershey Foods, Campbell Soup Company
- Tech: Apple, Amazon, Google, Facebook, Microsoft, Uber, Dell, HP, IBM, Cisco, Paypal, Yelp, Airbnb, Pinterest
- Financial Services: American Express, Visa, Citi, HSBC, UBS, Barclays, Santander, Standard Chartered,
- And more…
Questions and answers covered in the book include:
- What promotional strategies would you use for a Honey Nut Cheerios campaign?
- Develop a social good campaign for Teavana.
- Should Hidden Valley increase the price of its ranch dressing?
- Kit Kat sales declined year-over-year. Why is that, and what would you do to address it?
- Tell me about a terrible product that's marketed well.
- And more...
This new second edition includes chapters on digital marketing including:
- A/B Testing
- Landing Page Testing
- Lead Scoring
- And more...
Customers Who Bought This Item Also Bought
- The Product Manager Interview: 164 Actual Questions and Answers
- Decode and Conquer: Answers to Product Management Interviews
- Swipe to Unlock: The Primer on Technology and Business Strategy
- Interview Math: Over 50 Problems and Solutions for Quant Case Interview Questions
- Case in Point 10: Complete Case Interview Preparation
- Cracking the PM Interview: How to Land a Product Manager Job in Technology
- The Product Manager Interview: 167 Actual Questions and Answers
- Case Interview Questions for Tech Companies: 155 Real Interview Questions and Answers
- Interview Math: Over 60 Problems and Solutions for Quant Case Interview Questions
- Decode and Conquer: Answers to Product Management Interviews
*If this is not the "The Marketing Interview: 50 Answers to the Toughest Questions" product you were looking for, you can check the other results by clicking this link. Details were last updated on Oct 26, 2024 19:35 +08.