Product Description
When it comes to the creation of great advertising and the delivery of effectively integrated communications programs, there is no function more important than good account management - just ask any client. That's what makes this book so valuable. THE NEW ACCOUNT MANAGER is thoughtfully crafted by two advertising-veterans-turned-educators with combined 30+ years in the agency business. They combine traditional account management skills with the new challenges of today's always-changing environment, and the result is a bright, practical, and thoroughly readable approach to "one of the most amazing jobs anywhere."
Customers Who Bought This Item Also Bought
- Media Selling - Television, Print, Internet, Radio Fourth Edition: Fourth Edition
- Differentiate or Die: Survival in Our Era of Killer Competition
- Perfect Pitch: The Art of Selling Ideas and Winning New Business
- The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers
- Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
- Truth, Lies, and Advertising: The Art of Account Planning
- The Practical Pocket Guide to Account Planning
- The Advertising Concept Book: Think Now, Design Later (Third)
- Using Qualitative Research in Advertising: Strategies, Techniques, and Applications (NULL)
- Reputation Management: The Key to Successful Public Relations and Corporate Communication
*If this is not the "
NEW ACCOUNT MANAGER" product you were looking for, you can check the other results by
clicking this link.
Details were last updated on Nov 5, 2024 11:56 +08.