NEW ACCOUNT MANAGER - medicalbooks.filipinodoctors.org

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NEW ACCOUNT MANAGER

Brand: Pearson Higher Education
Manufacturer: Melvin & Leigh, Publishers
ISBN 0997308494
EAN: 9780997308495
Category: Paperback (Subjects)
Price: $79.95  (Customer Reviews)
Shipping Wt: 1.70 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

When it comes to the creation of great advertising and the delivery of effectively integrated communications programs, there is no function more important than good account management - just ask any client. That's what makes this book so valuable. THE NEW ACCOUNT MANAGER is thoughtfully crafted by two advertising-veterans-turned-educators with combined 30+ years in the agency business. They combine traditional account management skills with the new challenges of today's always-changing environment, and the result is a bright, practical, and thoroughly readable approach to "one of the most amazing jobs anywhere."

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