Product Description
When it comes to the creation of great advertising and the delivery of effectively integrated communications programs, there is no function more important than good account management - just ask any client. That's what makes this book so valuable. THE NEW ACCOUNT MANAGER is thoughtfully crafted by two advertising-veterans-turned-educators with combined 30+ years in the agency business. They combine traditional account management skills with the new challenges of today's always-changing environment, and the result is a bright, practical, and thoroughly readable approach to "one of the most amazing jobs anywhere."
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Details were last updated on Jun 21, 2024 20:43 +08.
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Details were last updated on Jun 21, 2024 20:43 +08.
