Advertising Campaigns Workbook

Product Description

The Advertising Campaigns Workbook is designed to serve as an alternative (or a companion) to traditional campaigns textbooks, by offering plenty of hands-on exercises, tasks, and information presented in a concise manner. It can also help newly formed teams in advertising agencies go through the process of team building in a quicker and more efficient fashion.

The Workbook is filled with hands-on exercises with "things to do" instead of simply regurgitating lists of things that you should do. Each chapter begins with an overview, followed by a brief discussion of key concepts. Within each discussion are numerous tasks that students in a typical campaigns class can undertake to work together as a team. The authors also provide plentiful tips for refining your existing skills (for example, Chapter 8 lists six tips for great creative executions in a campaign).

Advance Praise:

"This workbook, with its practical applications and logical format, has been needed for a long time. Three highly respected educators have given us a resource that can be used in the classroom as well as in real-life campaign development. Educators will welcome this book and students will greatly benefit from it." --Don Jugenheimer, co-author, Advertising Media Workbook and Sourcebook, 4/e

"The authors provide an excellent framework for any campaigns course, but especially those participating in the National Student Advertising Competition. Students need a guide to keep them on track during fast-paced campaigns courses and this book is it, and more! The content is timely and relevant with dynamic examples for students to build upon in their own campaigns. I will definitely be using this book next time I teach the NSAC course." --Laura F. Bright, Texas Christian University

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