|
|
Product Description
An "offer" is simply what your prospects get when he responds to your ad or mailing -- combined with what he has to do to get it.
And whether you're an entrepreneur, marketing manager, copywriter, or direct marketer, Bob Bly "America's Top Copywriter," will show you how it's possible to improve the response rate to your promotions anywhere from 10 percent to as much as 900 percent, just by creating and testing different offers.
With three decades of experience in marketing and copywriting, Bob has packed everything he knows about offers that produce results into How to Create Irresistible Offers.
From specific techniques (like the "drop-in-the-buket" tactic) to overall strategies (like the "good, better, best" approach), you'll get a soup-to-nuts education.
Bottom line:By the time you're done with the book, you'll know exactly how to craft strong offers that make more money for you.
Customers Who Bought This Item Also Bought
- Reality in Advertising
- Persuasion: The Subtle Art of Getting What You Want
- Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism)
- Great Leads: The Six Easiest Ways to Start Any Sales Message
- The Copywriter's Handbook, Third Edition
- Almost Alchemy: Make Any Business Of Any Size Produce More With Fewer And Less
- The Big Book of Words That Sell: 1200 Words and Phrases That Every Salesperson and Marketer Should Know and Use
- Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- How to Write a Good Advertisement: A Short Course in Copywriting
- No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
*If this is not the "How to Create Irresistible Offers: The Easiest Way on Earth to make Your Marketing Generate More Lea" product you were looking for, you can check the other results by clicking this link
.
Details were last updated on Sep 9, 2024 09:36 +08.
