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Product Description
This clear, easy-to-read book describes and evaluates behaviors of real estate professionals. The author uses real-life situations as examples and analyzes them according to the Code of Ethics of the National Association of Realtors(r). He presents the information following the workflow of a Realtor(r): prospecting, listing, negotiating, working with colleagues, etc.Where the Code does not address a situation, the book applies general ethical principles to guide behavior.
Chapter titles include the following:
1. Doing the Right Thing
2. Prospecting
3. Listings
4. Advertising
5. Working with Buyers
6. Negotiations
7. Disclosure
8. Relations with Affiliates
9. Relations with Other Agents
10. Agent-Broker Relations
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