Convention Management and Service

Product Description

The ninth edition includes discussions of the impact of technology, both as a tool for sales and service, and as a desired amenity for meeting and convention groups. This edition also looks at changing demographics, in particular Millennials; and the increasing influence of meeting planners on a hotel's sales and servicing strategies. The textbook includes two new sidebar features, "More Online" and "Worth Watching," which encourage students to further explore the book's content online through articles, white papers, videos, and educational resources. The book also includes "Industry Profiles" and "Best Practices" boxes to inspire readers.

Customers Who Bought This Item Also Bought

*If this is not the "Convention Management and Service" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Oct 28, 2024 13:36 +08.