The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network ( - medicalbooks.filipinodoctors.org

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The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network (

Brand: Anthem Press
ISBN 0857281119
EAN: 9780857281111
Category: Paperback (Communication)
List Price: $19.95
Price: $11.90  (Customer Reviews)
You Save: $8.05 (40%)
Dimension: 8.50 x 5.50 x 1.02 inches
Shipping Wt: 0.60 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.


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