Qualitative Consumer and Marketing Research

Product Description

Written for students, scholars, and marketing research practitioners by three qualitative marketing research pioneers, this book takes readers through the basics to an advanced understanding of the state of the art in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and writing-up research or editing multi-media presentations using both time-tested and new methods, skills, and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through developing qualitative researching skills in creative data collection, analysis, and presentation, using illustrations drawn from the best of recent and classic research.

Features

• Used Book in Good Condition

Customers Who Bought This Item Also Bought

*If this is not the "Qualitative Consumer and Marketing Research" product you were looking for, you can check the other results by clicking this link.  Details were last updated on Nov 6, 2024 21:50 +08.