Get Out the Vote: How to Increase Voter Turnout

The most important element in every election is getting voters to the polls—these get-out-the-vote (GOTV) efforts make the difference between winning and losing office. With the first three editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly transformed how campaigns operate. Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization.

In this expanded and updated edition, Green and Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to “relational organizing” through friend-to-friend communication and events.

Available in time for the 2020 presidential campaign, this practical guide to voter mobilization will again be a must-read for consultants, candidates, and grassroots organizations.

• Dynamics of the Party System: Alignment and Realignment of Political Parties in the United States
• Campaigns and Elections (Third Edition)
• The Campaign Manager: Running and Winning Local Elections
• Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management
• The Political Campaign Desk Reference: A Guide for Campaign Managers, Professionals and Candidates Running for Office
• The Victory Lab: The Secret Science of Winning Campaigns
• Hacking the Electorate: How Campaigns Perceive Voters
• Field Experiments: Design, Analysis, and Interpretation
• The American Voter Revisited
• Winning Your Election the Wellstone Way