Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses - medicalbooks.filipinodoctors.org

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Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

Brand: HarperCollins
Manufacturer: AMACOM
ISBN 0814436137
EAN: 9780814436134
Category: #1527020 in Hardcover (Environmental Economics)
Price: $39.67  (Customer Reviews)
Dimension: 9.25 x 6.25 x 1.00 inches
Shipping Wt: 1.26 pounds. FREE Shipping (Details)
Availability: In Stock
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Product Description

What do Brazil’s top beauty brand, America’s second-fastest-growing restaurant chain, and the world’s third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren’t the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:• The Iconoclastic Leader• Disruptive Innovation• A Higher Purpose• Built In, Not Bolted On• Mainstream Appeal• A New Behavioral ContractPacked with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.

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